On the internet, identity data refers to information that may be used to individually identify a user or party. Social security numbers, personal addresses, and other private information are examples of identification data. Many other kinds of private information, such as bank account and credit card information, may be included in identity data.
Identity Data is valuable for people and corporations because it is essential for the identification, verification, and authentication of individuals. Identity data can be used to do a variety of things, including identifying, locating, and reaching out to individuals as well as performing functions like credit checks, fraud prevention, identity theft protection, and much more.
Identity data is a particularly valuable commodity on the Internet because it can be used to access a broad set of services. This requires companies that wish to provide such services to invest substantial effort in verifying the identity of their customers, which means they must obtain and retain substantial amounts of personally-identifiable information. This makes for a large target market for identity data thieves.