Editorial Rules

Objectives

Cryptopress aims to connect with the audience in a simple and fluid way, building trust with the public. Cryptopress seeks to generate awareness on the topic of cryptocurrencies and blockchain, with high ethical standards and written and visual quality. We publish news, articles, notes, market research, reports, opinions, and other contents related to cryptocurrencies and blockchain.

1. What is sponsored content?

It is content that has been paid for and is intended to promote a brand or product. Is a form of native advertising where brands become publishers and produce content for an online publication. The publication gets more advertising revenue, the brand gets to leverage the publication’s audience, and the readers get great content that they can enjoy.

Sometimes, these ads appear in the form of highlighted words or phrases, such as “Sponsored Content.” 

2. How can you use sponsored content to grow your business?

Sponsored content is a form of native advertising content which is a great way to reach new customers or keep existing customers engaged in an organic way. A lot of companies are choosing to promote their products by using sponsored articles on blog posts.

3. Why should you consider using sponsored content to grow your business?

– Brand awareness: Sponsored content can be a great way to increase brand awareness through social media and other online channels.

– More sales: Content marketing has been proven to work time and time again, and it has been shown to improve sales and boost revenue.

Cryptopress won’t publish anything that doesn’t follow editorial rules and hasn’t been edited and proofread in line with these rules. If you don’t agree with this basic rule, you shouldn’t hire a publication.

Publications

Money matters are sensitive, so if the editor doesn’t approve the content first, it won’t be published. The editor decides which version will be used in the end.

If the editor doesn’t get a version that follows these rules, he or she will try to make changes and corrections that don’t change the meaning too much and then publish it.

The texts are always published in the style of Cryptopress. 

Deadlines

We plan to schedule or post Monday through Friday, and we usually do so within 24 hours, but it could take up to 72 hours depending on how busy we are.

Refunds 

Making deals with publishers takes time and work. If the client ends the contract on their own, no money will be refunded. Depending on when the client ends the contract and how much work has already been done, only a portion of the money will be refunded, less what has already been done.

Style

  • The editor controls and decides the final version of the publications. 
  • Submission does not guarantee acceptance or publication.
  • You should focus and reference your own product/service/brand, not those of others.
  • Do not write your content as if it were written by Cryptopress. Use the 3rd. person.
  • Keep your title (headline) brief and relevant (include the brand name of the service/product in your title/headline).
  • Titles are not permitted to include exclamation points.
  • Titles and texts must show who the authors and companies are.
  • Press releases should be free of formatting. If you want bold text, larger subtitles, inline graphics, various images, or other post styles, please choose Sponsored Post.
  • Maximum Length – Public Relations: 700 words. 1200-word sponsored post.
  • Include a relevant featured picture (1280px width, 675px height).
  • Maximum of 100 characters of text in the image, including the logo. Only one picture is permitted in PRs.

Publishing process

  • After confirming acceptance of the content, we will give you details on how to pay. We accept only cryptocurrency. There will be no fiat, bank transfers, checks, or similar payment methods.
  • We limit each entity/event to one PR each week.
  • We do not edit your press release after it has been published (we can remove it though if needed).

Bad content

Cryptopress considers the following situations to be suspicious of their quality or reliability and chooses not to publish, rejecting any agreement that in our discretion relates to:

  • Pages and companies that offer assured and/or suspicious returns for investment.
  • Promises about prices or future earnings, opinions without citations, exaggerations or exclamations, or use of other people’s trademarks without permission.
  • Anything that has to do with recognized scams such as AirBit Club, OneCoin, PlusToken, Bitcoin Vault, (or derivatives) or that appears on lists of scams.
  • Companies that mediate to give better results: that is, customers give them money and they manage it.
  • Doubtful mechanisms to raise capital, unreliable jurisdictions or that do not make it clear where they do NOT operate.
  • Companies that put obstacles to withdrawing money. 
  • Services that seek to propose their own cryptocurrency under the premise or promise that it will be better than other proven ones.
  • Pyramid schemes, or systems that base their profitability on referral schemes.
  • Pyramid schemes of education, success promised or guaranteed. (Teaching pyramid scam).
  • The project does not reflect its activity clearly on its website.
  • Projects where it is not clear who are the people responsible behind.
  • Projects that do not have reliable information in their social networks or official accounts.
  • Bad critics verifiable in analysis sites.

Rejections

Not all signals have the same weight in the consideration of our editors, they are always indications of situations that frequently result in an alert that allows us to analyze each project more carefully and prevent legal issues.

Our editorial team reserves the right to reject any publication or content at its sole discretion.

As a rule, only rejection without justification is indicated pointing to these guidelines as a sole reference.

Cryptopress is not a branding or consulting service for crypto projects and, although we may reserve the right to publish, we are not obliged to advise on the viability or correction of the corporate image, branding, or technical aspects of any project.

Disclaimers

We always reserve the right to make a disclaimer on any type of content. Also, we reserve the right to unpublish any content if necessary, in case the content is in legal infringement or any other harmful reason for the general public and/or for Cryptopress.

Cryptopress may use general disclaimers for all types of content, and/or specific disclaimers that apply to specific content.

Sponsored Content may include disclaimers such as the following:

– This content was published at the request of an advertiser. Cryptopress does not give investment advice or recommend any products or services mentioned, and any loss is at your risk. Do your own research before investing any money in any of the projects or companies mentioned.

– Please conduct your due diligence before you take any action related to the promoted company or any of its affiliates or services. Cryptopress will not be responsible for any damage or loss caused by your use of content, goods, or services mentioned.

© 2022 Cryptopress. Content for informational purposes only. No legal, tax, investment, or financial advice is provided.

Quick Checklist – Sponsored Content Approval

Bad signs:

  • Guaranteed profitability.
  • Suspicious or very high returns.
  • Promises of exaggerated profits.
  • Appears on scam lists.
  • Ponzi schemes (pyramid schemes).
  • Education Ponzi schemes with promises of financial success.
  • Client money management.
  • Dubious capital raising mechanisms.
  • Unclear withdrawal restrictions (blocking the outflow of funds).
  • Supposedly “better than Bitcoin” currency.
  • More profit from referrals than from the actual business.
  • Referrals are charged to enter.
  • Project offer does not correspond to the website.
  • It is not clear who is behind the project (people, companies, DAOs).
  • No reliable information on social media.
  • Bad reviews that can be verified.
  • Bad design, bad branding.
  • Incomplete website.
  • Responsible team not shown on the website.
  • No visible offices.
  • Not incorporated in reliable legislation.
  • Immaturity of the project.

Good signs:

  • We have already posted before.
  • They are widely recognized as a good project.
  • Good reviews, strong community in social networks.
  • Already published by other recognized media.

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