The Evening Standard and Artist Trevor Jones Collaborate On NFT To Mark The Coronation
• World-renowned digital artist, Trevor Jones, has partnered with The Evening Standard to create a unique NFT to mark the Coronation of King Charles III.
• “The Oath” is published in today’s Evening Standard newspaper and will be displayed on W1 Curates’ wraparound billboards on Oxford Street from Friday to Sunday
• Anyone can claim the NFT for free by registering an account with the Nifty Gateway Ethereum blockchain platform between 4 – 7 May
• It marks the next step on The Evening Standard’s journey with digital art; in 2021 ES Magazine made history as the first UK publication to print an NFT
London, 4th May 2023 – The Evening Standard has unveiled an NFT artwork created by leading digital artist, Trevor Jones, to mark the Coronation of King Charles III. The artwork was published in today’s Evening Standard newspaper and is free to claim for a limited time until midnight on Sunday 7 May. The NFT will also be brought to life in the center of London, where it will be displayed on W1 CURATES’s billboards at Flannels on Oxford Street, as well as in their exhibition space from Friday to Sunday.
The NFT celebrates the modern era of interactive artwork by giving Evening Standard audiences across London the unique opportunity to own an edition of the NFT artwork. To claim the free NFT, readers will need to download the Nifty Gateway app and scan the QR code in today’s edition (Thursday 4 May) of the Evening Standard to visit the Nifty Gateway website and set up an account. No crypto wallet is needed as the NFT can be stored on this platform. The artwork is also available for download through the QR code on the billboards at the corner of Oxford Street and Poland Street that will be on display.
Trevor Jones has received worldwide recognition for his ground-breaking digital artwork. In 2021, the Scottish-based artist famously smashed records when he sold an open edition NFT of his painting The Bitcoin Angel, for the equivalent of £2.4 million. Other high-profile work includes a series of celebrity portraits titled The Famous, which saw him collaborate with influential figures including Succession’s Brian Cox, Scottish singer-songwriter KT Tunstall, and crime author Ian Rankin.
The NFT unveiled by the Evening Standard today was first created in Jones’ Edinburgh studio as a physical painting, titled The Oath. It captures the grand jewels of St Edward’s Crown — which was also worn by the late Queen Elizabeth II during her 1953 coronation — in vivid brushstrokes. Now transformed into an NFT, the digitized artwork reveals a hidden, multi-layered world of animation, inspired by the magnitude of the Coronation as a landmark moment in history for London, the UK, and the Commonwealth.
The collaboration marks the next step on The Evening Standard’s journey with NFTs. In 2021, ES Magazine unveiled a unique NFT cover by digital artists Warren Du Preez and Nick Thornton Jones for the front cover of its September fashion issue. It starred non-binary model and poet Kai-Isaiah Jamal, which broke barriers as the first ever moving NFT piece of art produced by a fashion magazine. This NFT also featured a sound piece created by musician James Lavelle using Kai’s spoken word with poetry they wrote for the piece. The latest artwork symbolizes The Evening Standard’s drive to expand access to and awareness of NFTs among wider audiences.
You can find the QR code to the NFT below or claim the artwork online via this link.
Charles Yardley, CEO of The Evening Standard, commented: “With the eyes of the world on London this weekend, we are extremely proud to collaborate with Trevor Jones and celebrate this iconic moment for our city. Trevor’s NFT depicts imagery representing centuries of tradition and history, in a format that represents how the modern world is democratizing art for both artists and collectors. We are excited to continue exploring new ways for our audiences to engage with London’s wealth of incredible creative talent. ”
Trevor Jones, Artist, commented: “I am incredibly excited to see the Coronation artwork, that I created for the Evening Standard, come to life in the pages of the newspaper. This is a unique moment in history, and I can’t think of a better way of marking the moment than allowing The Oath to be minted for free, thus opening up this still-growing area of the art world to an even wider audience. It’s been a privilege to work on this project with Apollo Entertainment and Charles Yardley and the ES team.”
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About the Evening Standard
Founded in 1827, the Evening Standard is London’s most iconic news brand and the UK’s largest quality daily. Recognized as setting the agenda in politics and business, as well as being first with major news and sports stories, the brand reaches a total of 12.1 million cross-platform readers a month.
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