- Tether has made a binding proposal to buy Exor’s 65.4% stake in Juventus at €2.66 per share, a 21% premium.
- The company plans to invest €1 billion in the club if the deal succeeds, aiming for full ownership via a tender offer.
- The Agnelli family, long-time owners, have stated they are not interested in selling, highlighting potential hurdles for the
acquisition.
Stablecoin issuer Tether has escalated its involvement in sports by submitting a binding all-cash offer to acquire full control of Italian Serie A club Juventus FC.
The proposal targets Exor’s majority 65.4% stake, held by the Agnelli family, at €2.66 per share—a 21% premium over the club’s recent closing price. This values Juventus at over €1 billion ($1.17 billion). Tether, which already owns more than 10% of the club, intends to follow up with a public tender offer for the remaining shares at the same price.
Tether’s financial strength underpins the bid. With USDT’s market cap at $186 billion, Tether reported over $10 billion in net profits for the first nine months of 2025, largely from U.S. Treasury yields. The firm also holds 116 tons of gold in reserves. Unlike volatile cryptocurrencies such as Bitcoin or BNB, USDT maintains a stable peg to the U.S. dollar, facilitating its use in global transactions.
Tether CEO Paolo Ardoino, a lifelong Juventus fan, emphasized the company’s commitment in a statement: “Our interest in Juventus comes from deep admiration and respect. Tether is in a position of strong financial health and intends to support Juventus with stable capital and a long horizon.”
However, the deal faces significant resistance. Sources close to Exor told Reuters that the Agnelli family, who have controlled Juventus since 1923, has no intention of selling. Exor CEO John Elkann reiterated this stance in November, affirming the family’s commitment to the club despite its financial struggles, including no annual net profit in nearly a decade and a 27% share price drop this year.
Juventus, with 36 Serie A titles, ranks seventh in the league this season. The club’s fan token JUV surged 30% following the announcement, reflecting market excitement but also volatility in crypto-linked assets.
This move aligns with Tether’s broader diversification strategy. Beyond stablecoins, the firm is expanding into AI, payments, and robotics. Analysts note potential regulatory scrutiny, given Tether’s past controversies over reserves, though recent audits have bolstered transparency. The bid could signal crypto’s growing influence in traditional sectors, but success hinges on regulatory approvals and Agnelli’s resolve.
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