The Search Engine Optimization (SEO) landscape has shifted seismically. For years, crypto projects fought tooth and nail for the top spot on Google’s results page.
But today, users aren’t just “Googling” new protocols; they are asking ChatGPT, Claude, Perplexity, and Google’s AI Overviews to synthesize information for them.
If your project isn’t being cited in these AI-generated answers, you are practically invisible to a massive segment of modern investors and users.
How do you ensure your Web3 project is the answer the AI provides? The secret lies in understanding how these Large Language Models (LLMs) determine what is relevant right now.
As the graphic below illustrates, the new ranking factors are Freshness and Citation Velocity.
Here is why a strategy of consistent, periodic press releases is the ultimate tool for leveraging these factors in the fast-paced crypto world.
1. The “Freshness” Factor: Feeding the Beast
The image highlights a crucial truth: “Stale dominance fades quickly.”
In traditional SEO, an authoritative whitepaper written in 2021 might have held its ranking for years. In the era of AI, that document is ancient history. AI models are hungry for the now. They prioritize the most current information to ensure their answers aren’t outdated.
Furthermore, the image notes that “Recency breaks ties between equally authoritative sources.”
Imagine an AI trying to recommend a “leading decentralized exchange.” If DEX A and DEX B have similar liquidity and history, but DEX A issued a press release yesterday about a new partnership, while DEX B hasn’t made an announcement in three months, the AI will favor DEX A because the information is fresher.
The Crypto Context: The crypto market operates 24/7 at breakneck speed. A project that goes silent for a month is often presumed dead. Regular press releases—announcing protocol upgrades, new staking pools, or strategic alliances—provide the necessary “pulse” that tells AI models your project is active, relevant, and worth citing today.
2. Driving “Citation Velocity” Through Momentum
The second major shift is towards Citation Velocity. This isn’t just about having backlinks; it’s about the rate at which you are acquiring new mentions.
As the infographic states, “Sustained visibility now beats legacy size.” This is massive news for newer crypto projects. You don’t need to be Bitcoin or Ethereum to rank in AI answers; you just need more current momentum.
AI models track how often your brand appears across trusted sources over time. A single, massive launch announcement that fades into silence creates poor citation velocity.
Conversely, a steady drumbeat of news creates high velocity.
How PR Creates Velocity:
When you distribute a press release through a crypto-specialized wire service, it doesn’t just sit on one site. It gets picked up by multiple industry outlets, news aggregators, and trading terminals.
Every time an outlet publishes your release, it counts as a fresh “mention” from a “trusted source.” By issuing periodic releases (e.g., bi-weekly or monthly), you create a verifiable wave of momentum that signals to AI: “This project is important right now.”
Consistency is Key
In the fight for visibility in AI-generated answers, sporadically dropping a major announcement isn’t enough. To ensure LLMs recognize your crypto project as a leading authority, you must feed them a consistent diet of credible news.
By committing to periodic press releases, you leverage the twin engines of Freshness and Citation Velocity, ensuring that when investors ask an AI about the next big thing in crypto, your project is the answer.
© Cryptopress. For informational purposes only, not offered as advice of any kind.
