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Telegram Introduces Stars Tokens for Content Creators: A Deep Dive into the New Earnings Model

Creators can set prices for content, earn in Stars, and convert to TON cryptocurrency.
By Zoe Mende
August 15, 2024
  • Telegram introduces Stars tokens for content creators.
  • Creators can set prices for content, earn in Stars, and convert to TON cryptocurrency.
  • TON’s price dynamics in response to the new feature.

The New Era of Content Monetization on Telegram

What Are Telegram Stars?

Telegram has launched “Stars,” a new in-app token designed to simplify payments for digital goods and services within its ecosystem. This initiative not only streamlines transactions but also introduces a novel way for content creators to earn revenue directly from their audience.

How Does It Work?

  • Setting Prices: Creators can now set prices for their content, allowing users to purchase access or exclusive features using Stars.
  • Earning Stars: When users engage with content through paid reactions or subscriptions, creators earn Stars directly.
  • Conversion to TON: The real kicker? These Stars can be converted into Toncoin (TON), the native cryptocurrency of The Open Network (TON), or used for advertising within Telegram.

The Impact on Creators

This system not only provides a direct monetization avenue but also integrates seamlessly with the growing crypto ecosystem. Here’s what creators are saying:

Following the announcement, Toncoin saw a significant price surge, reaching an all-time high. However, market dynamics being what they are, TON turned bearish in line with broader market trends, showcasing the volatile nature of cryptocurrencies.

Why This Matters

  • Decentralization of Revenue: By allowing creators to earn in cryptocurrency, Telegram is pushing towards a more decentralized model of content monetization, reducing dependency on traditional payment systems.
  • Global Reach: With over 400 million users interacting with bots and mini-apps monthly, the potential for global reach and revenue is unprecedented.

Looking Ahead

The integration of Stars and TON could set a precedent for how digital platforms handle content monetization, potentially leading with direct financial incentives, creators might produce more content and engage more actively with their audience.

The new features could attract more users and developers to the Telegram ecosystem, further expanding its utility.


Telegram’s introduction of Stars tokens and the integration with TON cryptocurrency marks a significant step towards mainstream adoption of blockchain technologies in everyday digital interactions. For content creators, it’s not just about earning; it’s about being part of a revolutionary shift in digital economics.

© Cryptopress. For informational purposes only, not offered as advice of any kind.

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