Sponsored Content Guidelines

1. What is sponsored content?

Sponsored content is any type of media that’s produced by an advertiser to get their message in front of consumers. The advertiser pays the publisher (blogger, YouTuber, etc.) to run the content. Content that has been paid for and is intended to promote a brand or product.

Is a form of native advertising where brands become publishers and produce content for an online publication. This leads to a win-win situation for everyone involved. The publication gets more advertising revenue, the brand gets to leverage the publication’s audience, and the readers get great content that they can enjoy guilt-free.

Sometimes, these ads appear in the form of highlighted words or phrases, such as “Sponsored Content.” They may also appear in the form of native advertising programs or native ad networks, in which case they may be identified by logos such as “Native Ad” or “Paid Post”.

2. How can you use sponsored content to grow your business?

Sponsored content is a form of native advertising content which is viewed as organic and unbiased information. A lot of companies are choosing to promote their products by using sponsored articles on blog posts. When you post an article it looks like any other post, which will draw readers in and result in them thinking your product is the best.

Sponsored content is a great way for businesses to reach new customers or keep existing customers engaged in an organic way. When it comes to creating sponsored content, the key is to make it look natural. That’s why consumers are much more likely to engage with brands if they know what they’re looking at is sponsored content.

3. Why should you consider using sponsored content to grow your business?

Sponsored content is a great way to make your business seem trustworthy and more reputable, which will inevitably lead to more revenue. In the age of social media, it’s good to remember that people don’t always know everything about a product or service — but they can learn from influencers that they trust.

– Brand awareness: If you’re a small company, it’s likely that you don’t have the money for big marketing ventures. Sponsored content can be a great way to increase brand awareness through social media and other online channels.

– More sales: Content marketing has been proven to work time and time again, and it has been shown to improve sales and boost revenue — especially for smaller businesses.


Editorial Guidelines

• Keep your title (headline) brief and relevant (include the brand name of the service/product in your title/headline).

• Make use of the GDoc URL option to provide links inside your Google Doc (max 10 URLs).

• Titles are not permitted to include exclamation points.

• News category terms such as “Review, Test, Report, Interview, Guide” are not permitted in the names of press releases or sponsored postings. Do not write your press release as if it were prepared by a member of our editorial team. Ensure that you adhere to regular public relations norms, or email ads@bitcoin.com to inquire about our Sponsored post option.

• Press releases should be free of formatting. If you want bold text, larger subtitles, inline graphics, or other post styles, please choose Sponsored Post.

• Maximum Length – Public Relations: 800 words. 1500-word sponsored post.

• Don’t forget to include a relevant featured picture (1280px width, 720px height) that will appear above the post and in the list view to the right on the news home page, as well as in the sidebars of individual news pieces.

• Maximum of 100 characters of text in the image, including the logo. Only one picture is permitted (the featured one, which will also show up on our front page). Inline photos are not permitted in PRs.

• Submission does not guarantee acceptance or publication.

• Once again, please adhere to conventional public relations rules. Your public relations efforts should focus on and directly reference your own product/service/brand, not on those of others.

• After confirming acceptance of the content, we will give you details on how to pay. We accept just cryptocurrency. There will be no fiat, bank transfers, checks, or similar payment methods.

• We limit each entity/event to one PR each week.

• If you want inline visuals, highlighted quotations, or charts, please consider a sponsored article.

• We do not edit your press release after it has been published (we can remove it though if needed).

Guidelines for sponsored content approval.

Cryptopress considers the following situations to be suspicious of their quality or reliability and we choose not to publish, rejecting any agreement that in our discretion relates to:

  • Cloud mining services.
  • Trading bots.
  • Pages and companies that offer assured and/or suspicious returns for investment.
  • Anything that has to do with recognized scams such as AirBit Club, OneCoin, PlusToken, Bitcoin Vault, IM Master Academy (or derivatives) or that appears on lists of scams.
  • Companies that mediate to give better results: that is, customers give them money and they manage it.
  • Doubtful mechanisms to raise capital and/or companies that operate in unreliable jurisdictions or that do not make it clear where they do NOT operate.
  • Companies that put obstacles to withdraw money. Usually: they do not communicate the restrictions when capital is entered, but they put obstacles at the time of leaving.
  • Services that seek to propose their own cryptocurrency under the premise or promise that it will be better than Bitcoin.
  • Companies that generate profits from referral systems, especially when this is a parallel line more profitable than the original business, especially when customers must pay to enter. (Pyramid Scam).
  • Pyramid schemes of education, promise of supposed success. (Teaching pyramid scam).
  • That the project offers more than what it actually makes available on its website, that is, it does not reflect its activity clearly on its website.
  • Projects where it is not clear who are the people responsible behind.
  • Projects that do not have reliable information in their social networks / official accounts, or that do not have RRSS.
  • Bad critic/s verifiable in different analysis sites.

Not all signals have the same weight in the consideration of our editors, they are always indications of situations that frequently result in an alert that allows us to analyze each project more carefully and prevent legal issues.

Our editorial team reserves the right to reject any publication or content at its sole discretion.

As a rule, only rejection without justification is indicated pointing to these guidelines as a sole reference.

Cryptopress is not a branding or consulting service for crypto projects and, although we may reserve the right to publish, we are not obliged to advise on the viability or correction of the corporate image, branding, or technical aspects of any project.

We always reserve the right to make a disclaimer on any type of content. Also, we reserve the right to unpublish any content if necessary, in case the content is in legal infringement or any other harmful reason for the general public and/or for Cryptopress.


Checklist – Sponsored Content Approval Guidelines

Bad signs:

  • Cloud mining.
  • Trading bots.
  • Guaranteed profitability.
  • Suspicious or very high profitability.
  • Promises of exaggerated profits.
  • It appears on lists of scams.
  • Ponzi schemes (pyramid schemes).
  • Ponzi schemes of education, promise of supposed success.
  • Intermediate to give results: management of clients’ money.
  • Dubious mechanisms for raising capital.
  • Unclear restrictions to withdraw (Ex: they do not warn and block exit).
  • Supposed currency, better than Bitcoin.
  • Earnings from referrals, more profitable than the original business.
  • Earnings from referrals, they must pay to enter.
  • Project offer does not match its website.
  • The team is not visible. It is not clear who is behind.
  • They do not have reliable information on their social networks.
  • Verifiable bad reviews on analysis sites.
  • Bad design, bad branding.
  • Incomplete website.
  • The device is not displayed on the web.
  • They have no visible offices.
  • They are not incorporated in good legislation.
  • They do not have licenses and must have them or the ones they have do not generate enough trust.
  • Immaturity of the project that raises doubts about the convenience of publication at a certain time.

Good signs:

  • We have already posted before.
  • They are widely recognized as a good project.
  • Good reviews, strong community in social networks.
  • It has already been published by other recognized media.
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