Google, the largest ad provider in the digital world, allowed cryptocurrency wallet companies to run ads.
This has been banned since 2018. However, now the company belonging to Alphabet Inc. has announced that it is allowing to run crypto ads again. Ads will be allowed on your search network and even on YouTube, among others, as long as Google’s rules are followed for these cases.
In turn, it clarified that the restrictions are still in effect for the initial offerings of digital currencies and DeFi services.
The company also stated what certifications are required in a blog post on advertising policies:
To get certified by Google, advertisers must:
(a) FinCEN as a money services company and with at least one state as a money transmitter; or
Comply with relevant legal requirements, including local legal requirements, whether at the state or federal level.
In the posting, Google also clarifies which are the situations that remain restricted:
- initial coin offerings,
- DeFi trading protocols or purchase promotion,
- sale or marketing of cryptocurrencies or related products,
- public or preventive ICO offers,
- cryptocurrency loans,
- DEX initial offerings,
- token liquidity funds,
- celebrity crypto endorsements,
- non-hosted wallets,
- Unregulated DApps,
- Ad destinations that compare or add content about cryptocurrency issuers or related products,
- cryptocurrency trading signals,
- cryptocurrency investment advice,
- content aggregators or affiliate sites that contain related content or brokerage reviews.
In a statement released by a Google representative, the company said that the change is being made “in order to better align with current FinCEN rules and procedures.”
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