Argentina Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics Databook, 2015-2024 with Covid-19 Update Q2 2020 – ResearchAndMarkets.com

September 15, 2020 08:02 AM Eastern Daylight Time

DUBLIN–(BUSINESS WIRE)–The “Argentina Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2015-2024) – Covid-19 Update Q2 2020” report has been added to ResearchAndMarkets.com’s offering.

The adverse economic growth over the last few years has negatively impacted the overall gifting industry. The author expects growth of gift card industry to remain subdued in 2020.

“Argentina Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Market Size and Forecast (2015-2024) – Covid-19 Update Q2 2020”

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However, medium to long term growth story of gift cards in Argentina remains strong. In value terms, the gift card market in Argentina has recorded a CAGR of 16.6% during 2015-2019.The gift card industry in Argentina will continue to grow over the forecast period and is expected to record a CAGR of 12.5% during 2020-2024. The gift card market in the country will increase from US$ 779.6 million in 2019 to reach US$ 1050.8 million by 2024.

Nearly half of the population in Argentina is unbanked or underbanked. This means there is a huge growth potential for prepaid cards and gift cards in the country. Another factor that is leading to the growth of the gift card market in Argentina includes corporate spending. Many organizations are using gift cards as a tool to offer rewards and incentives to their employees. Growing adoption of the corporate sector is one of the primary factors pushing the gift card market in Argentina.

Some of the key third party players in the gift card industry include treatgiftcards.com and giftly.com. Adoption of gift card is increasing steadily on e-commerce platforms and in-store purchases.

Another emerging trend in Argentina is purchase of gift cards through cryptocurrencies, using platforms such as CGift gift cards. CGift has collaborated with South American wallet and crypto solutions provider Lemon Cash, which will allow purchase of redeemable digital cryptocurrency gift cards. This partnership is likely to boost and provide support for the growth of the gift card industry in the country.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Argentina. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

Scope

Total Spend on Gifts in Argentina

• By Consumer Segment (Retail and Corporate)
• By Product Categories (13 Segments)
• By Retail Sectors (7 Segments)

Gift Card Market Size by KPIs across Consumer Segments in Argentina

• Gross Load Value
• Transaction Value
• Unused Value
• Average Value Per Transaction
• Transaction Volume
• Average Value of Card Purchased
• Number of Cards

Gift Card Market Size by Consumer Segment in Argentina

• Retail Consumer
• Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Digital Gift Card Market Size in Argentina

• By Retail Consumer
• By Retail Purchase Occasion
• By Corporate Consumer
• By Corporate Purchase Occasion
• By Company Size

Gift Card Market Size by Retail Consumer in Argentina

• By Functional Attribute
• By Occasion
• Festivals & Special Celebration Days
• Milestone Celebration
• Self-Use
• Other
• Value by Purchase Channel

Gift Card Spend by Consumer Behavior and Demographics in Argentina

• Consumer Purchase Behaviour
• Gift Card Buyer by Age Group
• Gift Card Buyer by Income Level
• Gift Card Buyer by Gender

Gift Card Market Size by Corporate Consumer in Argentina

• By Functional Attribute
• By Occasion
• Employee Incentive
• Sales Incentive
• Consumer Incentive
• By Scale of Business
• Budget Allocation Trend for 2020

Gift Card Spend by Product Categories (Split by Retail and Corporate Consumers) in Argentina

• Food & Beverage
• Health, Wellness & Beauty
• Apparel, Footwear & Accessories
• Books & Media Products
• Consumer Electronics
• Restaurants & Bars
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Home & Kitchen Accessories & Appliances
• Travel
• Entertainment & Gaming
• Other

Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Argentina

• Ecommerce & Department Stores
• Restaurants & Bars
• Supermarket, Hypermarket, Convenience Store
• Entertainment & Gaming
• Specialty Stores
• Health & Wellness
• Travel

Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Argentina

• Gift Card Online Sales
• Gift Card Offline Sales
• 1st Party Sales
• 3rd Party Sales
• Sales Uplift

Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:

• Cencosud SA
• Carrefour SA
• Coto CICSA
• MercadoLibre Inc
• Importadora y Exportadora de la Patagonia SA
• Wal-Mart Stores Inc
• Garbarino SA
• Frvega Sa
• Farmacity SA
• Falabella SACI
• Casino Guichard-Perrachon SA
• Cooperativa Obrera Ltda de Consumo y Vivienda
• Grupo Coppel SA de CV

For more information about this report visit https://www.researchandmarkets.com/r/etngx2

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