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Web3: the protocol that aims to put an end to the ‘data algorithm’

  • Freedom, democracy and decentralization: the keys of Web3 to make social networks healthier spaces
  • The recently announced alliance between Polkadot and Project Liberty will make it possible to advance in the achievement of totally decentralized social networks, where the user is the owner of their data

Madrid, May 31, 2022 – Social networks, our main communication and social interaction tool today, have been the definitive boost to what we know today as Web2, the internet that immediately replaced its previous version, much more primitive and in a totally embryonic phase. Social networks have made it possible, in times of pandemic and with strict confinements, to maintain a constant thread of contact with both family and friends. Likewise, they have been constituted as a fundamental support to promote hybrid work models, with the aim of maintaining the commitment and interaction between the professionals of the same company.

However, this wave of change and progress has also sparked major debates around data privacy, and successive scandals like the one that put Mark Zuckerberg in the dock in the United States. “We live in a society where people feel more and more distant from the truth and people are beginning to realize and recognize that what they do to live their day to day requires trust in unknown individuals. We can’t choose which bank we trust to keep our wealth safe, we can’t choose which government we trust to keep us safe and provide us with the basic services we need. And, of course, we can’t choose who we trust to share our photos with our friends or how we communicate with them.

Social networks have run into a wall that prevents them from moving forward and evolving. However, blockchain technology and Web3 will allow the complete transformation of what we understand today as social platforms, although the user interface remains quite similar.

An alliance that aims to put an end to ‘data factories’ and democratize networks

Polkadot and Project Liberty have recently announced an alliance with the aim of developing the first implementation of the Decentralized Social Network Protocol (DSNP). The DSNP was developed to function as a public service and provide a more equitable and inclusive infrastructure for the next generation of the web. It is an open-source protocol that establishes a shared social graph that is no longer dependent on a specific application or centralized platform, and is controlled and governed by its users. DSNP is a core part of Project Liberty, which seeks to accelerate the global transition to an open and inclusive data economy, transferring the power of platforms to people.

These ‘social networks of the future’ may have great similarities with regard to the user interface with those that we now have available, however, the great change is going to take place around the ownership of the data and information that is generated in this digital world. These social networks will not be owned by large multinationals, and, therefore, neither will the data generated on the Web3. The users will be the full rights owners of that data. Any message sent, image, video, presentation, or report, will have the appropriate security and encryption provided by blockchain technology.

This new phase for both the Internet that we know and for social networks will not mean a definitive break with Web2, but rather the construction of a new layer that perfects and polishes the defects that have been generated in it in recent years.

“In this new phase, we want to maintain the advantages of Web2, such as the speed to buy something, to talk to someone, to search for things. There are great things in Web2, so we have to take advantage of it in Web3, a new model where applications are polished and all the good attributes of Web2 are kept, but in a way that is much healthier and beneficial for society. I think people will share more information when they realize that they control their data and control their information. For example, when sharing information anonymously in order to cure diseases. That is why Gavin and I are continuing to work on this project and are committed to the idea of ​​’less trust and more truth’, concludes Frank McCourt, founder of Project Liberty.

Click here to see the full talk by Gavin Wood (Polkadot) and Frank McCourt (Project Liberty) at Davos 2022. You can also access the talk by Bertrand Pérez, COO of Web3Foundation in the forum here.

About Project Liberty
Project Liberty aims to create a new civic architecture for the digital world that returns ownership and control of personal data to users, embeds ethical values ​​in technology, and expands economic opportunities for users and developers alike. The initiative seeks to accelerate the world’s transition to an open and inclusive data economy that puts people in control, a future in which all users can benefit from their participation and contribution. The success of this work depends on many people and organizations actively working together to build a better future.

Project Liberty is working to engage diverse voices and equip them with the critical infrastructure needed to catalyze change. The technology team behind Project Liberty has developed an innovative open-source protocol called the Decentralized Social Network Protocol (DSNP) to serve as a new infrastructure for the next generation of the web. Project Liberty is also bringing together networks of organizations seeking change, including the formation of the McCourt Institute, to help ensure that digital governance is prioritized in the development of new technologies.

About Polkadot
Polkadot provides the technical advances needed to make blockchain technology practical, accessible, scalable, interoperable, and future-proof, removing limitations and barriers to entry and thereby driving innovation, and growing the technology space. decentralized and bringing the Web3 vision to life.

About the Web3
Foundation The Web3 Foundation funds research and development teams that build the technology stack for the decentralized web. It was established in Zug, Switzerland by Ethereum co-founder and former CTO Gavin Wood. Polkadot is the Foundation’s flagship project. For more information, visit web3.foundation.

Press contact

DARE
Gabriela Rodriguez | Ruben San Isidoro
polkadot@atrevia.com

Web3 Foundation
Úrsula O’Kuinghttons
Director of Alliances and Communication of the Web3 Foundation
ursula@web3.foundation
+34 619 636 958


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