The fashion industry has existed for as long as anyone can remember and continues to thrive even today. More interestingly, however, is the notion that innovative technologies like NFTs, cryptocurrencies, VR (virtual reality), and AR (augmented reality) can be utilized alongside fashion that excites everyone, as the possibilities of what this sector can now achieve may truly be limited only by our imagination.
As such, for the very first time, Over the Reality (OVER) has decided to expand the OVER Marketplace to include clothing and accessories. Every user would hence be able to define their digital identity with greater avatar customization from now on. The native token for the platform is OVR.
OVER may best be understood as a decentralized platform that promotes art without regard for dress standards, color limitations, or material restrictions. Through the blockchain-based AR platform, users can ‘live’ interactive AR experiences customized in the real world using a mobile device or a pair of smart glasses. In this way, OVER has become a new AR standard which bases experiences on a user’s unique position as well as individual preferences. OVER has already accomplished much in this space as was proved through the TINUS Affiliate Program and the recent introduction of the revamped edition of the OVER ARwards.
The aforementioned launch is significant for a number of reasons. For starters, it permits users to select and purchase 3D clothing designed by international 3D creators and digital stylists in order to express their individual style.
Second, it enables consumers to buy exclusive collectibles, which are useful for starting or expanding their digital asset collection. Through the expansion, OVER also debuts its first collection of NFT dresses designed to be worn digitally. In addition, the expansion is important because the AR Metaverse is frequently viewed as a platform where art, design, and technology come together, and the launch will thus help fuel this convergence.
By doing all this, the OVER team is accelerating both the growth of the fashion industry as well as mainstream attention being given to the aforementioned burgeoning technologies. Colors, materials, art, and technology all work seamlessly together to create one-of-a-kind items, and users can best express their digital identities in the absence of dress codes.
OVER wishes to support and pursue an ideology of bringing fashion to the forefront of Web3 via this expansion. In a way, it aspires to become a hub for the dissemination of 3D creations by creators and fashion brands. The OVER Marketplace is rapidly growing and establishing itself as the heart of the OVER Metaverse. NFTs created or bought by creators, collectors, and users can therefore be seamlessly shared and showcased.
Most importantly, the metaverse can now be experienced as a more integrated space in users’ own reality, which will empower them to choose how they want to be perceived by others. Suffice to say, innovative occurrences like this should be taken note of as they are quickly becoming the backbone of real life use-cases regarding technologies like NFTs, VR and AR. What OVER is doing has everyone excited and it is certainly an intriguing time for not just the platform, but also the overall fashion space and even Web3 itself.
Juan Mende is an enthusiast of technology, Bitcoin, blockchain and cryptocurrencies 🚀. He has worked as an intellectual property lawyer and then as a digital marketing specialist developing and editing content for several digital projects. Currently, he is the editor at Cryptopress, as well as responsible for marketing other cryptocurrency projects.
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